In a groundbreaking move, privacy-focused messaging giant Telegram has announced that it will share advertisement revenue with channel owners starting in March. Founder Pavel Durov revealed this development in a broadcast message on his official channel, as reported by CoinDesk.
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Key Highlights
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Revenue Sharing
Telegram’s founder, Pavel Durov, confirmed that channel owners will receive 50% of ad revenue generated through the platform. This revenue-sharing model will be facilitated by the TON blockchain, a network created by the same company behind Telegram. By settling all payments and withdrawals on the TON blockchain, Telegram ensures transparency and security for its users.
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TON Blockchain Integration
All payments and withdrawals will be settled on the TON blockchain, a network created by the same company that built Telegram. This move ensures transparency and security in revenue distribution.
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TON Token Surge
The announcement had an immediate impact on the native TON token, which skyrocketed nearly 40% to over $2.92. Simultaneously, the broader CoinDesk 20 index (CD20) experienced a 2.5% jump.
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ETH/USDT | XRP/USDT |
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Global Expansion
The Telegram Ad Platform will officially open to advertisers in nearly a hundred new countries. This expansion aims to tap into the massive reach of Telegram’s broadcast channels, which generate 1 trillion views monthly. Currently, only 10% of these views are monetized with Telegram Ads, but this move is set to change that.
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Empowering Channel Owners
Channel owners play a crucial role in Telegram’s ecosystem. By sharing ad revenue, Telegram aims to empower content creators and foster a vibrant community.
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Implications and Opportunities
With the Telegram Ad Platform opening to advertisers in nearly a hundred new countries, channel owners worldwide will soon benefit from this revenue-sharing program. Channels, which currently generate 1 trillion views monthly, will now have the opportunity to monetize their content effectively. As Telegram expands its reach, advertisers can tap into a privacy-focused audience, making this a win-win situation for all stakeholders.
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Disclaimer: The information provided in this article is for educational purposes only and should not be considered financial advice. Always consult with a qualified professional before making investment decisions.
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