WIF is still trending in the meme coin sector, even after its huge price gain of more than 400% in a little over two months. 

The price gain has managed to push its market capitalization upwards to now ranked third compared to other meme coins in the market. 

This got investors thinking what is the real reason behind this and how the token works for it to keep its dominance for a long time without having any news or any products whatsoever. 

How Does WIF Move in the Market?

WIF’s price movement in the market is volatile as most meme coins are, but with WIF there is a difference in the movement. 

WIF Data  / Source: Coingecko

It seems that the token has a pretty readable pattern of when the tokens going to go up or down significantly by looking at the overall trend. 

Previously after the launch, the token did not gain any attention at all as its price consolidated in a small range of price. 

However, it capitalized on the meme coin frenzy that happened in January when the token started to rise significantly in a short period. 

There is a pattern of movement, where the price usually goes up by 250% before correcting around 50%. This pattern was repeated two times in the last two months reaching WIF’s new market capitalization rank due to it attracting many traders. 

However, this pattern is not done by coincidence as the social media marketing team plays a huge role in this price movement. 

Marketing Strategies

Looking at its Twitter account, it can be seen that the price gain occurs after the social media is active with news of partnerships. 

WIF’s Twitter account seems to create partnerships with other projects without going into much detail on what the partnership is.

There is usually a post where the partner-project of WIF creates a post that uses WIF’s elements, be it its logo or its name, where the post is usually biased without much details but is engaging and attractive to speculators. 

The unclarity of information in the post successfully created speculations of potential partnerships where traders think that the price will go up due to new use cases.

These partnerships triggered a buying volume which increased to more popularity for WIF in the crypto market. 

The marketing strategy seems interesting as the partnership itself can only be a post-collaboration without any products whatsoever and traders will still FOMO into it without much thought. 

This trend is what kept WIF alive and pushed its popularity to what it is today, which is arguably a good marketing strategy for a meme coin. 

Conclusion 

Overall, WIF is just a meme coin without any product, but its marketing strategies are something to applaud. 

Even without a product, this token has managed to reach more than $3.3 Billion in market capitalization, which is hard to do and has not been accomplished by most new crypto projects, even the ones with real products and fundamentals. 

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